Our Story

Luxury in Any Element

We Are Pretty Rugged

A lifelong boater, Pretty Rugged Gear Founder Tracy Slocum spends much of the year on Lake George with family and friends. Her seafaring roots date back to the late 1800’s, when her great-great-grandfather, Captain Joshua Slocum, became the first man to sail around the world alone.

“As anyone who lives in the Northeast knows, once summer ends, the weather takes a quick turn – making autumn boating an often ‘chilling’ pastime! That gave me an idea...create a rugged but beautiful blanket that doubles as a fashionable wrap, offering boaters luxurious warmth and protection from the elements.”

Working with top fashion consultants, Tracy turned her vision into a reality – and The Pretty Rugged Blanket was born. Quality crafted with­ plush faux fur and weatherproof RuggedTex® fabric, it’s the perfect marriage of modern, easy-care materials, designed to provide years of luxury, performance, and style.

I know you are going to love owning your Pretty Rugged Blanket as much as I loved creating it!

Once the raves started pouring in from family and friends, it became clear that The Pretty Rugged Blanket wasn’t just for boaters. So Tracy took her new product on the road – to fashion shows, trade expos, and networking events. It didn’t take long for interest and demand to take off; so she launched PrettyRuggedGear.com, enabling active, sophisticated consumers from Lake George to Aspen, from Nova Scotia to St. Moritz, the chance to cozy up in a Pretty Rugged Blanket of their own.


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